My Resume

/Welcome to my journey

October 2021 - Present

Digital & Recruitment Marketing Consultant

Employbridge Staffing

Engaged to provide audits, analysis, strategies and execution of initiatives to build-out the digital candidate marketing experience, with a focus on high volume recruitment KPI attainment.  Initiatives include but are not limited to report modeling to build a framework for closed-loop digital candidated demand generation that drives conversion rates, lowers cost per candidate and improves candidate quality and establishing and executing an integrated, cross-brand, SEO strategy that includes national, local and Google Jobs structured data initiatives.

Vice President of Marketing

Arise Virtual Solutions

Defined and implemented brand positioning and robust strategic marketing plans that doubled service capacity and fueled the rapid growth of the BPO industry’s first and largest gig economy customer service outsourcing solution provider.(more…)

2020 - August 2021
2018 - 2020

Senior Director of Global Marketing

Arise Virtual Solutions

Worked with CEO and SVP of Sales to develop marketing strategies and programs that drove growth.(more…)

Director of Digital Marketing & Demand Generation

Arise Virtual Solutions

Responsible for digital demand generation, and for building out a best in class digital marketing operations department based on data driven best practices and focused on demonstrable ROI.(more…)

2014 - 2018
2003 - 2014

Managing Partner and Chief Digital Marketing Strategist

Massive Impressions Online Marketing

Created and ran an Online Agency Delivering Digital Marketing Consulting focusing initially on fractional CMO engagements.(more…)

Senior Marketing Manager

Spherion Staffing

Managed eight person marketing department of global, Fortune 500 staffing firm. Played key roll in developing and executing global marketing strategy and integrated marcom plan.(more…)

2002 - 2003
1999 - 2002

Digital Marketing Strategist & Consultant

Xcelerate (Acquired by Sapient Razorfish)

Known as Xcelerate during tenure, this Internet start-up was acquired by Sapient Razorfish.(more…)