Engaged to provide audits, analysis, strategies and execution of initiatives to build-out the digital candidate marketing experience, with a focus on high volume recruitment KPI attainment. Initiatives include but are not limited to report modeling to build a framework for closed-loop digital candidated demand generation that drives conversion rates, lowers cost per candidate and improves candidate quality and establishing and executing an integrated, cross-brand, SEO strategy that includes national, local and Google Jobs structured data initiatives.
Defined and implemented brand positioning and robust strategic marketing plans that doubled service capacity and fueled the rapid growth of the BPO industry’s first and largest gig economy customer service outsourcing solution provider.(more…)
Worked with CEO and SVP of Sales to develop marketing strategies and programs that drove growth.(more…)
Responsible for digital demand generation, and for building out a best in class digital marketing operations department based on data driven best practices and focused on demonstrable ROI.(more…)
Created and ran an Online Agency Delivering Digital Marketing Consulting focusing initially on fractional CMO engagements.(more…)
Managed eight person marketing department of global, Fortune 500 staffing firm. Played key roll in developing and executing global marketing strategy and integrated marcom plan.(more…)
Known as Xcelerate during tenure, this Internet start-up was acquired by Sapient Razorfish.(more…)
Majored in Mass Communications with a minor in Theater.Honors and awards include: a New York State Regents Scholarship, a Florida Atlantic University Undergraduate Grant (1989 - 1993) and a 1992 Student Government Service & Achievement Award. Activities include: Society of Student Leaders (Community Service Organization), Communications Club, WFAU ,(D-Jay/Broadcast Production), 1993 Homecoming Committee, African American History Month Committee and 1992 FAU Greenpeace Benefit Concert (Event Organization & Promotion). Professional seminars: National Association of Campus Activities (NACA) Convention, Dallas, TX (1992), Speech Communicaiton Association Cnovention, Miami, FL (1993), NACA Summer Concert Workshop, Nashville, TN (1992), FAU Leadership Development Retreat (1993), NACA National Convention, Nashville, TN (1993) at this event, I acted as an official university representative with signing power for contracts and bids on national artist showcasing at the convention.
Call me: 561-477-9076