Lisa PelishMarketing Machine

digital marketing, integrated marketing, branding & positioning, content marketing & visual storytelling, recruitment marketing, demand generation, SEO, web and more…

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Major Achievements

Growing Brands with Purpose

Many brands, many purposes, moving forward

Data Drenched Demand Gen

Lead gen on massive scales

B2B Marketing Buzz

Connecting business supply with demand

Creative Integrated Marketing

On Target Digital & Traditional Marketing

Marketing Operations Acumen

Building departments and teams from the ground up in fast paced, high growth companies

Brand & Customer Insights

Proprietary, third party and competitive research

Engaging Content

Content marketing that’s on target and on brand

Digital Transformations

Strategic roadmaps from marketing tech stacks to customer journey maps

My Resume

/Welcome to my journey

Experience
October 2021 - Present

Recruitment Marketing Consultant

Employbridge Staffing

Engaged to provide audits, analysis, strategies and execution of initiatives to build-out the digital candidate marketing experience, with a focus on high volume recruitment KPI attainment.  Initiatives include but are not limited to report modeling to build a framework for closed-loop digital candidated demand generation that drives conversion rates, lowers cost per candidate and improves candidate quality and establishing and executing an integrated, cross-brand, SEO strategy that includes national, local and Google Jobs structured data initiatives.

Vice President of Marketing

Arise Virtual Solutions

Defined and implemented brand positioning and robust strategic marketing plans that doubled service capacity and fueled the rapid growth of the BPO industry’s first and largest gig economy customer service outsourcing solution provider.(more…)

2020 - August 2021
2018 - 2020

Senior Director of Global Marketing

Arise Virtual Solutions

Worked with CEO and SVP of Sales to develop marketing strategies and programs that drove growth.(more…)

Director of Digital Marketing & Demand Generation

Arise Virtual Solutions

Responsible for digital demand generation, and for building out a best in class digital marketing operations department based on data driven best practices and focused on demonstrable ROI.(more…)

2014 - 2018
2003 - 2014

Managing Partner and Chief Digital Marketing Strategist

Massive Impressions Online Marketing

Created and ran an Online Agency Delivering Digital Marketing Consulting focusing initially on fractional CMO engagements.(more…)

Senior Marketing Manager

Spherion Staffing

Managed eight person marketing department of global, Fortune 500 staffing firm. Played key roll in developing and executing global marketing strategy and integrated marcom plan.(more…)

2002 - 2003
1999 - 2002

Digital Marketing Strategist & Consultant

Xcelerate (Acquired by Sapient Razorfish)

Known as Xcelerate during tenure, this Internet start-up was acquired by Sapient Razorfish.(more…)

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PROFESSIONAL REFERENCES

Lisa and results go hand in hand. Upon joining Arise, she quickly learned the business and developed and implemented a much needed, and very successful marketing strategy. Thanks to her vision and efforts, lead gen and overall marketing results significantly improved at Arise. She is the consummate professional. In addition to her marketing expertise, Lisa is also a great people leader. She is extremely supportive, cares about her direct reports, and coaches them enabling learning and growth. I recommended Lisa for a board position with Women Executive Leadership. There she made an immediate and ongoing impact as well.
Juliann  Scalisi, Director of Data Conversion – Ultimate Software.
Lisa really knows her stuff! She is a hands-on digital media pro that not only understands the inner workings of the web, but creates compelling content, understands the importance of social analytics (and clearly communicates them), and creates online marketing campaigns that yield results. She is a true expert!
Lesly Cardec, Senior VP of Marketing & Public Relations – Ranstaad.
I had the pleasure working with Lisa for 3 years and she has a real get the job done attitude. She has a strong strategic view and is truly inspirational at all levels of the business. Her approach and creativity to tackling tough challenges is truly inspiring. She fundamentally changed the way the company marketed, bringing a level of professionalism and legitimacy that had not existed prior and driving record breaking results year over year. I have learned and continue to learn so much from her, a true asset to any company.
Peter Schiller, Senior VP of Operations & Sales – Argyle Executive Forums.

 

Education
2001

Master of Science, Integrated Marketing Communications

Florida International University

Bachelor of Arts, Mass Communications

Florida Atlantic University

Majored in Mass Communications with a minor in Theater.Honors and awards include: a New York State Regents Scholarship, a Florida Atlantic University Undergraduate Grant (1989 - 1993) and a 1992 Student Government Service & Achievement Award.  Activities include:  Society of Student Leaders (Community Service Organization), Communications Club, WFAU ,(D-Jay/Broadcast Production), 1993 Homecoming Committee, African American History Month Committee and 1992 FAU Greenpeace Benefit Concert (Event Organization & Promotion).  Professional seminars:  National Association of Campus Activities (NACA) Convention, Dallas, TX (1992), Speech Communicaiton Association Cnovention, Miami, FL (1993), NACA Summer Concert Workshop, Nashville, TN (1992), FAU Leadership Development Retreat (1993), NACA National Convention, Nashville, TN (1993) at this event, I acted as an official university representative with signing power for contracts and bids on national artist showcasing at the convention.

1993
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Contact

/Get in touch with me!

Call me: 561-477-9076
lisapelish@gmail.com



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