Managed eight person marketing department of global, Fortune 500 staffing firm. Played key roll in developing and executing global marketing strategy and integrated marcom plan.
Developed b2b direct marketing programs that yielded 2.7 – 3.56% response rates and $471k – $2.4 million in prospective business. Developed online marketing programs that yielded conversion rates of 60% – 90%. Negotiated agreement with Monster.com that resulted in over $250k in free promotional exposure. Developed custom grass roots marketing plans for 20 U.S. markets, including media recommendations. Responsible for all website and online strategy and programs, worked closely with IT department. Achieved significant cost savings to IT department by leveraging ASP’s to move web analytics and e-mail marketing to software as service cloud services.