Responsible for digital demand generation, and for building out a best in class digital marketing operations department based on data driven best practices and focused on demonstrable ROI.
Defined a multi-year integrated marketing and media strategy, outlined objectives, and then delivered; making sure strategic imperatives were met. Established a forecasting & planning process for digital media-driven awareness, consideration, web traffic, leads, and enrollments in client opportunities. Collaborated with internal and external (agency) resources to develop a range of creative, consumer/candidate facing campaigns and promotions. Built and nurtured a team of seven to develop digital marketing plans, optimize operations, and drive business results by meeting demand for a pipeline of call center talent (gig platform registrants) that met a rapidly growing client demand. Developed and socialized insights and actions based on qualitative and quantitative analytics. Managed and delivered results against an aggressively efficient budget, while building the case to grow marketing investment year over year. Managed agency relationships, independent contractor staff and interfaced with digital and traditional media outlets.